Privacy Policy

1. Introduction

This Privacy Policy describes how Luke Edmondson Real Estate, operated by Luke Edmondson, a licensed California real estate salesperson affiliated with Keller Williams Realty (DRE# 02081864), collects, uses, and shares personal information through the website lukeedmondsonrealestate.com (the "Site").

This policy is provided in compliance with the California Online Privacy Protection Act (CalOPPA), Business and Professions Code §§ 22575–22579. By using this Site and submitting information through its forms, you agree to the practices described in this policy.

2. Information We Collect

We collect personally identifiable information only when you voluntarily provide it through our contact forms. The categories of information we may collect include:

• Contact information: First and last name, phone number, email address
• Real estate inquiry details: Area or town of interest, type of real estate service sought (buying, selling, valuation, investing, etc.), your timeline, and any message or notes you provide
• Property information: Property type and selling timeline, if submitted through the home valuation form

We do not collect sensitive financial information, payment card data, Social Security numbers, or government identification numbers through this Site.

3. How We Use Your Information

Information you provide is used solely to:

• Respond to your inquiry or consultation request
• Send you the free Buyer's Guide you requested (delivered via email)
• Discuss your real estate goals by phone, email, or text, based on your submission
• Follow up on a home valuation request or seller consultation

We do not sell, rent, or trade your personal information to third parties. We do not use your information for automated profiling or to make automated decisions about you.

4. Third-Party Service Providers

To operate the forms on this Site, we use the following third-party services that may receive your form submission data:

• Web3Forms (web3forms.com) — Processes submissions from the Contact page and the Home Valuation (Seller) form. Submission data is transmitted securely and delivered to Luke Edmondson's email. Web3Forms does not use your information for its own marketing purposes.
• EmailJS (emailjs.com) — Processes Buyer's Guide form submissions on the Buy page and delivers the guide to the email address you provide. EmailJS does not use your information for its own marketing purposes.

We do not share your information with any other third parties, advertisers, data brokers, or marketing services.

5. Cookies and Tracking

This Site does not use cookies, analytics tracking, advertising pixels, or any third-party tracking technologies. We do not track your activity across websites over time. No persistent identifiers are stored on your device by this Site.

Do Not Track (DNT): Because we do not engage in behavioral tracking, Do Not Track signals sent by your browser are effectively honored — there is nothing to opt out of on this Site.

Embedded Content: The Site embeds a Google Maps iframe on the Contact page and an MLS/IDX iframe on the Listings page. These embeds are served by Google and CRMLS respectively and may be subject to their own privacy practices. We recommend reviewing Google's Privacy Policy if you have concerns about the Maps embed.

6. Your Rights — How to Review, Correct, or Delete Your Information

You have the right to request access to, correction of, or deletion of personal information you have submitted through this Site. To make such a request, contact Luke Edmondson directly:

• Email: lukeedmondson@kw.com
• Phone: (530) 966-4921

We will respond to verifiable requests within a reasonable time. Note that we retain form submissions only as long as needed to follow up on your inquiry.

7. California Privacy Rights

Under the California Online Privacy Protection Act (CalOPPA), California residents have the right to know what personal information this Site collects and shares, and to request changes to their information. This policy fulfills that disclosure. To exercise your rights, use the contact information in Section 6 above.

The California Consumer Privacy Act (CCPA/CPRA) may apply to businesses meeting certain size thresholds. As a sole real estate practitioner, Luke Edmondson Real Estate does not meet those thresholds; however, we honor the spirit of consumer privacy and will respond to all reasonable requests.

8. Children's Privacy

This Site is not directed to children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has submitted information through this Site, please contact us immediately so we can delete it.

9. Data Security

This Site is served over HTTPS (encrypted connection). Form submissions are transmitted securely through our third-party form processors (Web3Forms and EmailJS), both of which use encrypted transmission. While we take reasonable precautions, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the Effective Date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after any changes constitutes your acceptance of the updated policy. For material changes, we will make the updated policy conspicuously available.

11. Contact

Questions about this Privacy Policy? Contact Luke directly:

• Luke Edmondson — Keller Williams Realty, Chico Area
• DRE# 02081864
• lukeedmondson@kw.com
• (530) 966-4921
• Chico, CA 95926